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Campaign example · Photography + social · 90 days

A 90-day content plan for a neighborhood café

TYPE
Illustrative campaign
TIMELINE
90-day framework
SERVICE
Photography + social
A busy weekday morning inside a neighborhood Metairie café
1 shootA focused visual library
12–20Planned posts each month
3 reportsClear monthly check-ins

The opportunity

A neighborhood café can have a loyal regular crowd and still struggle to turn quieter weekdays into a reason to visit. An inconsistent feed makes that harder: new customers cannot quickly see the atmosphere, the menu, or what makes the place worth choosing.

The 90-day plan

Start with one shoot covering signature menu items, the room, the team, and the small service moments that make the café feel welcoming. Use that library to build a steady calendar around weekday rituals, seasonal features, customer questions, and timely community engagement.

How we would measure it

Establish a starting baseline, then review reach, saves, profile visits, website taps, and any trackable weekday offer redemptions each month. The goal is not a vanity-number guarantee; it is a clearer picture of which content brings the right local audience closer to a visit.

Example phone screen showing an inconsistent café photo grid before a campaign
Example starting point
Example phone screen showing a cohesive café photo grid after a campaign
Example after a cohesive plan
A cortado and pastry being served on a warm café table
Example image from the planned shoot
About this example

This is an illustrative campaign framework, not a published client result. Your plan, deliverables, and success measures would be built around your business.

Ready to build your 90-day plan?

Bring us your current content and your biggest goal. We’ll use the free consultation to outline a practical place to begin.

Book a free consult